Returnable container tracking that eliminates loss. Every tote, rack, bin, and IBC.
Real-time visibility for every reusable container in your closed-loop supply chain. AssetTag Pro reports over a 100M-gateway network that already exists — nothing to install — while geofencing, dwell analytics, and Scout AI catch shrinkage the moment it starts. Track the entire container pool, not an audited sample.
What would tracking your whole pool cost?
Stop auditing your container pool. Start tracking it.
For decades, returnable container management meant periodic audits, manual cycle counts, and quietly re-buying what walked off. Not because tracking didn't work — because it cost too much to put on everything.
Audit a sample, guess the rest
Expensive, clunky GPS meant you tracked only your highest-value assets and audited the rest quarterly. Between counts, asset shrinkage compounded silently: totes hoarded at supplier sites, racks lost in yards, bins that never came home. Most companies don't know what they're losing until they start tracking.
Shrinkage is only the start
The lost container is the cheapest part. Add the emergency replacements, the demurrage fees, the production line waiting on returnable transport packaging that didn't return, and the labor hours spent reconciling spreadsheets against reality. The float you carry to absorb it all is capital doing nothing.
Now everything is worth tagging
At as low as $45 per container per year with free hardware and no gateways or scanners to install, the ROI equation flips. Tag the entire pool — heavy-duty industrial bins and reusable plastic containers alike — and replace periodic audits with a live, continuous count of every asset in the loop.
AssetTag Pro — built to ride on every returnable container
AssetTag Pro is a rugged tracker about the size of an AirTag — 2.8 × 1.8 inches and just over an ounce — that mounts to any container and reports for five years without charging, wiring, or maintenance. It broadcasts passively to the Hubble terrestrial network — over 100 million gateways formed by connected devices already in the field — so locations flow to the GPX platform in seconds, indoors and out, with no gateways, readers, or on-site infrastructure to buy.
Always on. Always connected. Zero maintenance.
Tag every container
Mount an AssetTag Pro on each tote, rack, bin, or IBC — adhesive or screws, no wiring, no charging. A crew can tag hundreds in a shift, and the tag is reporting before the container leaves the dock.
The network does the rest
Each tag broadcasts a passive signal picked up by millions of phones and devices on the terrestrial network — plus BLE infrastructure where you already have it. No gateways, no Wi-Fi provisioning, no SIM cards, no RFID scanner tunnels to install or maintain.
GPX watches the loop
The platform maps every container against its expected cycle: geofenced plants, suppliers, and yards. Dwell-time analytics, unauthorized-movement alerts, and Scout AI flag loss the moment it starts — not at the next audit.
Every way to manage a container pool, compared.
GPS works — at a price that limits it to your most expensive assets. RFID and barcode systems work — inside the four walls you've instrumented. AssetTag Pro covers the whole loop for less than either.
| GPX AssetTag Pro | Legacy GPS tracker | RFID / barcode | Manual audits | |
|---|---|---|---|---|
| Hardware cost | $0 — free hardware | $50–150 per unit | Low tags, costly readers | — |
| Annual cost per container | From $45/yr at volume | $96–180/yr | Reader & integration overhead | Labor at every count |
| Infrastructure required | None | None | Scanners at every checkpoint | Clipboards & spreadsheets |
| Coverage | 100M gateways, indoors & out | Cellular, weak indoors | Only at instrumented sites | Only where you count |
| Location updates | Live, continuous | Throttled to save battery | At checkpoints only | Quarterly, at best |
| Battery / upkeep | 5 years, maintenance-free | Wired or recharged | Reader maintenance | — |
| Geofencing, dwell & theft alerts | ✓ Built in, plus Scout AI | ✓ | ✗ | ✗ |
| Worth putting on everything | Yes | No | Only instrumented flows | That's the problem |
Everything returnable container management should have been.
The same challenges that made reusable containers a liability — shrinkage, blind spots, bad data — become strategic advantages once every asset in the closed loop reports its own location.
Eliminate container loss and asset shrinkage
Geofencing and real-time alerts flag unauthorized movement the moment a container leaves an approved zone — deterring container theft and triggering rapid asset recovery instead of a write-off. GPX recoveries typically land in under 24 hours, and full movement history gives you (and law enforcement) an auditable trail from dispatch to return.
Cut cycle times, dwell, and demurrage
See exactly where every container sits and for how long. Dwell-time analytics expose the supplier yards hoarding your totes, empty container management gets proactive instead of reactive, and faster turnaround means a smaller pool doing more work — improving asset turnover without buying another rack.
Retire the spreadsheet reconciliation
Manual container tracking breeds inventory discrepancies. Continuous, automated location data creates a single source of truth for the entire pool — no scan gates missed, no keying errors, no arguments with partners about whose dock the racks are on. Reconciliation becomes a report, not a project.
End-to-end control of the whole lifecycle
Multi-party, closed-loop logistics is where visibility gaps hide. GPX follows each container from factory to customer and back — yard management, in-transit visibility, and supplier dwell in one live view, with shareable links so partners and carriers see the same truth you do.
Protect the containers themselves
Usage patterns and movement history show which assets are over-cycled and which never move. Spot the bins stuck in a corner of a lot for a year, rotate the fleet evenly, retire assets on data instead of guesswork — and extend the service life of every container you own.
Container data that powers your ERP, WMS & TMS
Location data is only useful where your team already works. GPX integrates with your existing systems via a robust API and webhooks — one unified container data ecosystem, no data silos.
Built for the industries that run on returnables.
Racks and dunnage across tiered suppliers
Specialized racks cycling between plants and Tier 1–3 suppliers are the classic returnable container problem: high replacement cost, multi-party custody, chronic hoarding. A national OEM supply chain runs 18× ROI tracking returnables with GPX — cutting dwell at supplier sites and slashing expendable repurchases.
Totes and bins in the closed loop
Reusable plastic containers and heavy-duty industrial bins move between production, warehousing, and distribution daily. Continuous tracking replaces cycle counts, keeps line-side inventory honest, and turns container float — the extra 20–30% you buy to cover losses — back into working capital.
Harvest bins and crates in the field
Seasonal peaks scatter harvest bins across growers, packers, and processors — then they winter wherever they landed. With 5-year batteries and no infrastructure at remote sites, AssetTag Pro keeps the whole fleet visible year-round, so next season starts with a full pool instead of a purchase order.
Proof from the biggest container pools in the world.
GPX's GPS data and AI platform transformed visibility across our supply chain. We track returnable containers in real time, cut losses and shortages, and manage assets with far more confidence.
We ran the pilot expecting to find a few missing racks. We found four hundred — and recovered most of them. Tagging the whole pool paid for itself before the first quarter closed.
Our totes used to vanish between packers every season. Now dwell alerts tell us exactly who is sitting on them, and the pool comes home. We bought zero replacement containers this year.
Returnable container tracking, answered.
How much does returnable container tracking cost?
As low as $45 per container per year at fleet volume, with free hardware. We ship the AssetTag Pro devices at no cost; you pay a simple annual subscription that includes the full GPX platform — geofencing, alerts, dwell analytics, and Scout AI. No per-ping charges, no infrastructure, no hidden fees. Pricing scales with pool size — smaller pools are quoted on a quick call, and the calculator above estimates costs at the volume rate.
How does GPX prevent returnable container loss?
Every container reports its live location continuously. Geofencing detects unauthorized movement or exits from approved zones and fires instant alerts, so your team responds while recovery is still easy. Detailed movement history supports asset recovery — including with law enforcement — and Scout AI flags anomalies like unusual dwell or silent tags before they become losses. Platform-wide, recoveries typically complete in under 24 hours.
How is this different from RFID or barcode container management?
RFID container management and barcode scanning only see containers at instrumented checkpoints — you know a tote passed a reader, not where it is now. AssetTag Pro reports continuously over a 100M-gateway terrestrial network with no scanners, gateways, or readers to install, so you get real-time visibility between facilities, in transit, and at partner sites you don't control. If you already run BLE infrastructure, GPX integrates with it rather than replacing it.
What kinds of reusable containers can I track?
Every asset type in returnable transport packaging: reusable plastic totes and crates, heavy-duty industrial bins, steel racks and dunnage, IBCs, pallets, and specialty containers. AssetTag Pro mounts with adhesive or screws, survives wash-down and open-deck transit, and runs five years on a battery — so it fits assets that cycle hard and live outdoors.
How long does implementation take?
There's no infrastructure phase — no gateways, readers, or site surveys — so deployment is as fast as tagging containers. A pilot is typically live within days of tags arriving, and a full fleet rollout for thousands of containers usually completes in weeks, not months, including geofence setup and ERP/WMS integration.
What ROI should we expect from tracking our container pool?
Container programs are among the highest-ROI deployments on GPX — an average of 18× — because savings stack from multiple directions: eliminated replacement purchases, reduced demurrage and dwell, recovered labor hours from manual audits and searching, and freed working capital from the buffer stock you no longer need. The calculator at the top of this page estimates your annual loss exposure against the cost of tracking everything.
Your containers already know where they are. Now you will too.
Start with a pilot: we ship you AssetTag Pros, you stick them on containers, and within days you're watching the whole loop live. No infrastructure. No commitment.
