The GPX Story

Team photo
>60,000 assets actively tracked
>5,000,000 daily locations reported
>50 industries supported
>$400,000,000 value of assets tracked

What We Do

In a fast pace, highly distributed, and supply chain constrained world we specialize in bringing visibility, security and peace of mind to your businesses most valued assets. Through a technology platform that focuses on insights over data, function over features, and a team that focuses on service over all else, we are routinely referred to as “our favorite partner”. What matters to you, matters most to us. Your businesses performance is our business, your experience is our lifeblood. We work with agility and collaboration to serve you.


What We Value

Constantly Curious

  • We play devil’s advocate. We always aim to see the other side and are comfortable with ambiguity. We ask questions and take big bets, to gain understanding and unlock opportunity.

Owners Not Renters

  • We learn from mistakes without blame. We paid the tuition, now it’s important that we get the education. There is an expectation that everybody on our team is expected to utilize the company’s resources to innovate, grow, and lead.

Peer Leadership

  • It’s everybody’s responsibility to lead, not just people in management roles. We are solutions oriented and have a help first mentality.

No Ego

  • The right answer is more important than who’s answer it is. We push to increase knowledge but are constantly aware of the limits of our own knowledge. We see humility is an advantage, as our experience is relevant, but not indicative of our course to success. It’s ok if we’re wrong, we can disagree and commit.

Mindful vs Mindless

  • Focus on output. Period. We question if we can be more efficient along the way and we don’t measure people by how many hours they work, and we do care about the great work they accomplish.


Where From, and Where To

  • Born out of a co-working space in Greensboro North Carolina in 2016, the company was launched under the name Logistimatics, our consumer brand.
  • By 2019 the team moved into an office and grew to >25,000 active subscribers
  • Logistimatics built a proprietary technology platform to serve a variety of location solutions using dozen of tracker types
  • Logistimatics continues to serve consumers with GPS and location challenges for everyday life
  • Saltwater purchased Logistimatic in 2020 and brought a focus to scaling our service of B2B customers for improved supply chain visibility
  • GPX continues to rapidly develop products and services for companies globally and are built to adjust to the changing dynamics in the market, all while maintaining the small company agility, care, and culture throughout

Our Leadership Team

Tammy Henning, Finance and Ops
Head of Operations, Finance
Mitch Belsley, VP Customer Experience
Vice President of Customer Experience
John Barbour, Head of Product
Head of Product
Kim Headshot
Head of Marketing